Copywriters Love Words

A fun/genius little video that every copywriter will love. If you can't enjoy a play on words the you shouldn't be a writer.

The Smell of Good Copywriting

I love Frank Miller, but is this ad saying that the new Gucci perfume smells like burnt tires?

Copywriting of the Week: 8/20

If it weren't for the intro, this TV spot could have won Copywriting of the Week


But as it is, The Last Exorcism/Chatroulette work wins. While there's no actual copywriting or words in the ad, I'm sure there was a copywriter involved in the concepting.

The Other Justin Clemens

I have a Google alert for "Justin Clemens" - just like every business should have an alert set up for their name. But I'm not the only Justin Clemens out there. The other Justin's that I've learned about are:
  • Australian Justin Clemens who's a writer and professor the University of Melbourne
  • Dentist Justin Clemens who has started showing up on a lot of medical review sites
  • Sporty Justin Clemens who is a multi-sport high school athlete who's been on the sports page more than once
Not that any of this helps my freelance copywriting in any way, but it's interesting to know who I might have to battle against to keep the #1 Google rank for Justin Clemens.