Copywriting of the Week: 9-10-10

It's not often that I can't find a TV commercial that I want to share somewhere online. Then again, it's not often that a TV commercial contains footage of a martial arts movie that I haven't seen. But I wouldn't expect anything less from a commercial for Fantastic Fest. If you happen to be watching TV in Austin, look for the ad with some killer kung fu moves and the tagline, "Martial Arts are Fantastic." Which is some fantastic copywriting.